in the studio
hands-on approach to digital design
Rachel Mondshine
I double-majored in Studio Art and Psychology at Wesleyan University. After developing an interest in graphic and visual communications I began to work both as an in-house graphic designer and a freelancer for creative projects.
My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.
For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable images.